IPANEMA | WALK & DRIP | LAUNCH CAMPAIGN

Ipanema — Walk & Drip
"Conforto Vibrante" Campaign
Creative & Strategic Direction with Melina Harden

The challenge? Launch two new sandal lines "Ipanema Walk and Ipanema Drip" that introduced anatomical soles (a territory often seen as “comfortable but boring”) without compromising on style. On top of that, translate fashion codes in a way that felt accessible, Brazilian, and stylish but never cliché.

Our answer: Vibrant Comfort, a concept that celebrates movement, personality, and bold self-expression. These sandals were made for women who walk with confidence anywhere: city, beach, party, or farm. And so was the campaign.

We blended textures (from soles to sidewalks), fashion-forward styling, and a dynamic mix of environments, all tied together by a visual identity that’s bold, joyful, and rooted in Brazilian energy.

What we delivered:
– Concept and campaign narrative
– Full creative & visual direction
– Social strategy for Instagram & TikTok
– Tactical plan with 30+ assets: films, stills, creator content, templates & web materials