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NETFLIX | Um Tira da Pesada 4: Axel Foley | LAUNCH CAMPAIGN
Data
2024
Beverly Hills Cop 4: Axel Foley
Netflix – Launch Campaign
Role: Creative Strategy & Campaign Development
Agency: Boys Do Cry, 2024
To celebrate Eddie Murphy’s return as Axel Foley, we did what no algorithm could predict: we tracked down real Brazilians named Eddie Murphy. Yes — first name and last name.
Our campaign spotlighted these legends in a heartwarming, funny, and totally unexpected launch piece. From emotional testimonials to hilarious confessions about living with that iconic name, we turned the love of an entire country into buzz for the film.
As a cherry on top, we paired Eddie Murphy da Silva (ex-goalkeeper turned kids’ coach) with football legend Neto for a branded segment on TV, blending pop culture and football in pure Brazilian fashion.
Because in Brazil, even Eddie Murphy has a double.
