O BOTICÁRIO | A ARTE DE PERFUMARIA | SENSORIAL EXPERIENCE

A Arte da Perfumaria
O Boticário – Experiência Sensorial Global
Creative & Strategy Director

To celebrate its legacy — and signal its future — O Boticário hosted A Arte da Perfumaria, an exclusive, multi-sensory event in São Paulo that brought together five of the world’s top perfumers: Louise Turner, Alienor Massenet, Cécile Matton, Frank Voelkl, and Pascal Gaurin.

I led the entire creative and strategic direction, from the event concept and naming to the immersive experience design and content strategy. I also directed the full event production, ensuring every element — from scenography to scent interaction — reflected the brand’s innovation and emotional depth.

We built an entirely organic community of influential guests, turning the event into a cultural moment that generated earned media and high-quality content amplification. I also led the brand's content strategy across social channels, maximizing reach and aligning storytelling across touchpoints.

Highlights included exclusive fragrances developed just for the evening, a scent bar that engaged all senses, and intimate moments with the perfumers that felt more like conversations than presentations.

A night that made fragrance visible — and made O Boticário's position as a global beauty leader undeniable.