PRIMEVIDEOBR | O MANÍACO DO PARQUE | LAUNCH CAMPAIGN

O Maníaco do Parque
Prime Video – Launch Campaign
Creative & Strategy Director

To launch O Maníaco do Parque, I didn’t just read the script, I dove headfirst into Brazil’s most infamous true crime case. News clippings, survivor reports, psychological profiles, 90s TV footage… the whole dark archive.

The challenge? Build a campaign that respects the real-life trauma while still thrilling a genre-savvy audience with sky-high expectations.

From shaping the official trailer to crafting haunting teasers (like the killer’s direct-to-camera prison monologue), the focus was on his psychological split — the calm, charming exterior hiding a monstrous core. That single teaser went viral, racking up millions of views and thousands of deeply engaged comments.

We scripted and directed all launch content, including exclusive X-Ray videos, captured during a full-day studio shoot with the cast and producers. I led the on-set direction, guiding performances and interviews, including a standout segment featuring true crime creator Mabê (Casos Bizarros), who sat down with the film’s leads to explore the psychological depth and real-life inspiration behind the story.

A true crime campaign that walked the line — chilling, respectful, and unforgettable.